Impact of Advanced Analytics in retail: connecting strategy and technology [Podcast Digital Talks by t2ó ONE]

In 2025, Advanced Analytics, which includes Artificial Intelligence (AI), machine learning, and predictive models, plays a fundamental role, as these technologies allow companies not only to analyze what has happened but also to predict future actions. 

A key element is the intensive use of data as the central axis of this transformation. Organizations collect, manage, and analyze large volumes of real-time data from various sources such as IoT, social networks, customers, and internal systems.

Digital transformation in 2025 has become a strategic priority, driving adaptability and competitiveness in the business environment. An example of this in Spain is companies like Telefónica and Siemens, which are seeking to facilitate digitization and automation in their production processes.

Today, we talk with Enrique Monzonis, Director of Innovation, Logistics, and ICT at Grupo Eroski, about how to drive the digital transformation of an organization by connecting strategy, data, and advanced analytics.

Monzonis has over 25 years of experience in the sector, making him a clear leader in retail transformation in Spain.

Throughout these years, he has led impactful projects, from supply chain digitization to the implementation of innovation strategies and organizational agility.

His approach combines operational excellence with humanistic leadership, always seeking to create work environments that enhance talent and promote the well-being of people.

What can you expect to hear in this podcast?

  • The fundamental pillars for integrating a digital strategy within an organization.
  • The digital transformation journey at Eroski.
  • Practices implemented to ensure that data is accessible, consistent, and relevant.
  • The role of advanced analytics in Eroski’s decision-making process.
  • The main challenges faced on the path to effective digital transformation.
  • Cultural barriers within the organization when adopting data-driven processes.
  • The future of digital transformation in the retail sector.
  • The role of advanced analytics in this process.

We look forward to seeing you on Digital Talks by t2ó ONE! The episode is now available on our Spotify, Apple Podcast, YouTube, and iVoox channels. 🎧

If you enjoyed it and found it valuable for your business, don’t miss out on the other episodes—you’ll learn from the best! 🤓

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