In 2026, Artificial Intelligence is no longer a novelty—it has become the connective tissue of modern organizations. It is no longer enough to have models that answer questions; competitiveness today is measured by the ability to integrate systems that not only process data, but understand context, make decisions, and execute complete workflows without constant human intervention. We are witnessing the transition from “AI that assists” to “AI that acts,” a paradigm shift that is forcing marketing and technology leaders to rethink everything from customer service to product creation based on active and in-depth listening to conversations.
To explore this landscape in depth, in this new episode of Digital Talks by t2ó ONE we are joined by Mario Armas, CEO of linkhub.ai and an expert in the development of agentic systems for giants such as Inditex and Nestlé. Together with Esther Checa, Mario explains why this year marks the end of experimentation and the beginning of real “agentization.” Drawing on his experience, we analyze how companies are integrating digital workers into their operating models, transforming what were once simple chats into powerful execution units that reason, plan, and, most importantly, learn from every interaction.
Throughout the conversation, we explore the technical and strategic boundary that separates conventional virtual assistants from the new generation of agents. We will discover why concepts such as “agentic memory” and “observability” are becoming key pillars for preventing hallucinations and ensuring that AI delivers real business value. Mario offers a privileged perspective on how to manage the complexity of these systems in a corporate environment where human and agentic talent must collaborate transparently and securely..
🎧 What you will hear in this podcast:
- What truly differentiates a chatbot from an Artificial Intelligence agent.
- The key capabilities: reasoning, planning, and reflection.
- Why observability will become mandatory in enterprise environments.
- The most common mistakes when scaling from a PoC to production.
- How to design multi-agent systems without compromising latency or control.
- What it means to incorporate digital workers into the organizational structure.
- How contact centers and the B2C market will evolve in the coming years.
- The role regulation and auditing will play in the deployment of agents.
Artificial Intelligence has ceased to be a consultative tool and has become an executive actor within companies. As Mario Armas rightly points out, we are at a “tipping point” where competitive advantage lies not only in adopting the technology, but in orchestrating it within a framework of security and clear purpose. The future of business is not about humans versus machines, but about organizations capable of hybridizing human talent with the tireless precision of agentic systems.
We look forward to seeing you at Digital Talks by t2ó ONE! The episode is now available on our Spotify, Apple Podcast, YouTube, and iVoox channels. 🎧
If you enjoyed it and find it interesting for your business, don’t miss the other episodes—you’ll learn from/with the very best! 🤓
