The development of Artificial Intelligence (AI) at Google has experienced accelerated growth in recent years, transforming not only the way users interact with technology, but also how Google designs and deploys its products. The integration of Generative AI into its key services raises complex challenges, from ensuring accuracy and ethics in responses to adapting solutions to different cultural and regulatory contexts.
Tools such as AI Overview and AI Mode have begun to redefine the Search experience, offering more contextualized and personalized information, which allows users to interact more intuitively through their digital knowledge. This progress reflects a clear trend: daily interaction between humans and AI-powered machines will become increasingly seamless, with profound implications for productivity and the way we consume information.
In the business sphere, Spanish companies face specific challenges with the incorporation of AI, ranging from investment in technological infrastructure to the training of human talent. Different sectors such as healthcare, logistics, and energy are among the most transformed, thanks to automation and advanced data analysis. All of this unfolds under strict privacy and ethical standards, supported by initiatives such as the General Purpose AI Code of Practice, which seek to ensure responsible and safe use of the technology.
Thus, the future of AI at Google and in the business environment is shaping up as an ecosystem where innovation, ethics, and personalization coexist, and where the ability to adapt to and integrate these technologies will make the difference in how we interact with information and transform productive processes.
In this podcast, we talk with Pablo Carlier, Director of Data Analytics & AI Sales for EMEA South at Google. He explains how AI is changing the way companies operate, the challenges of adopting it at scale, and how it is transforming different industrial sectors.
With more than 20 years of experience in the technology sector, Carlier has worked at companies such as Hewlett-Packard, Cisco, and Google, holding leadership roles in engineering, sales, and business development. A Telecommunications Engineer from the Polytechnic University of Madrid, he has specialized in cloud transformation, infrastructure modernization, and enterprise AI adoption.
His experience allows him to provide a comprehensive view of how artificial intelligence can be integrated into organizations in an ethical and efficient way, redefining the interaction between technology and business.
What can you expect to hear in this podcast?
- The evolution of AI within Google in recent years.
- The challenges Google faces when implementing generative AI in its products.
- The impact of AI Overview and AI Mode as part of the Search experience.
- The challenges Spanish companies face when incorporating AI.
- The industrial sectors most transformed by AI adoption.
- Ensuring privacy and ethics in the development and deployment of the General Purpose AI Code of Practice.
- Daily interaction in the Google ecosystem between humans and AI-powered machines in the next five years.
We look forward to seeing you on Digital Talks by t2ó ONE! The episode is now available on Spotify, Apple Podcast, YouTube e iVoox. 🎧
If you enjoyed it and found it relevant for your business, don’t miss the other episodes — you’ll be learning from/with the very best! 🤓
