- With this operation in the Italian market, the global marketing solutions company incorporates new 360° creative capabilities. This move signals a firm commitment to creativity as a primary growth lever, working in synergy with technology, data, and media.
- t2ó ONE advances its international expansion strategy and solidifies its position as a multidisciplinary marketing group. Its comprehensive service offering now seamlessly integrates: Creativity and Brand Strategy, Media Planning and Buying, Data Analytics and Artificial Intelligence Solutions
- Crafted will continue to operate with full autonomy, preserving its brand identity, organizational structure, and executive leadership team. By maintaining its independence while joining the group, it strengthens the overall value proposition of the t2ó ONE ecosystem.
Madrid, January 26, 2026. t2ó ONE, a global group specializing in marketing, communications, and digital transformation, announces the acquisition of Crafted, an independent creative agency with offices in Venice and Milan (Italy) and a team of more than 40 professionals. The transaction strengthens the group’s commitment to strategic creativity as well as integrated communications solutions for high-impact brands. Crafted closed its last fiscal year with revenues of €5 million and EBITDA of €1.2 million, cementing its position as one of Italy’s leading independent creative agencies.
With this acquisition, t2ó ONE expands its marketing services ecosystem by adding a firm that brings together innovation, conceptual design, and creative production. Crafted adds distinctive creative capabilities and deep local market expertise across key European markets. The acquisition supports t2ó ONE’s international growth strategy, focused on strengthening its capabilities in creativity, data, technology, and end-to-end media planning and buying.
Crafted: Creativity with Venetian Roots and an International Reach
Founded in Venice by Silvio Meazza, one of the most influential and widely recognized figures in the Italian creative industry, Crafted has built a strong value proposition focused on turning ideas into meaningful campaigns that elevate brands through strategic creativity and best-in-class, end-to-end execution. Meazza’s creative vision highly regarded across the Italian market, continues to shape and guide the agency’s strategic and creative direction, reinforcing its position as a leading independent player.
Crafted operates as an independent 360° brand, integrating strategy, design, content, and experience under a distinctive creative approach focused on cultural impact and brand relevance. Throughout its history, the agency has worked with clients across multiple industries, building a portfolio that reflects both strong local credibility and international ambition.
The agency is defined by a distinctive creative mindset focused on “making noise” and creating positive, lasting impact within brand conversations. Its client roster includes leading Italian and international brands such as Telepass, Fineco Bank, Geox, De’Longhi, and Sky TV.
A Strategic Step in t2ó ONE’s Expansion
The addition of Crafted to the t2ó ONE group responds to the growing demand for strategic creativity solutions within an integrated marketing model. With a presence in multiple countries and a focus on areas such as creativity, media, and technology, t2ó ONE strengthens its ability to deliver more memorable, relevant, and effective campaigns for advertisers through this acquisition.
“We’re thrilled to welcome Crafted Venice to t2ó ONE’s portfolio of assets. This is a company with incredible creative capacity and a top-tier Italian and international client roster that brings both strategic and creative talent, adding unique value to all current clients in the Italian market and the potential to replicate it across Europe, Latin America, and North America. From the very beginning, the alignment with Silvio and the Crafted leadership team has been exceptionally strong, and we see this partnership as a long-term collaboration focused on growth, continuity, and creative excellence,” said Óscar Alonso, CEO and founder of t2ó ONE.
Meazza added: “This step represents the ideal evolution for Crafted, which in just five years has become part of a smart, independent, and international group. Crafted maintains its core in Venice, its identity, its people, and its way of working. Joining t2ó ONE allows us to strengthen what we already do well, while opening new opportunities for our clients and our team.”
Operational Autonomy and Global Synergies
Crafted will retain its brand, team, and operational structure, functioning independently within the t2ó ONE group while working closely with t2ó Italy to serve the Italian market. This approach preserves the agency’s original creative culture while expanding its international reach and integrating with the group’s global services, generating synergies that enhance value propositions for clients across multiple markets.
With the addition of Crafted and ongoing organic growth, t2ó ONE aims to approach €25 million in EBITDA by the end of 2026 over 19% higher than the €21 million in EBITDA reported at the close of 2025.
About t2ó ONE
t2ó ONE is a group of marketing solutions companies leading in technology, data, and media, delivering cutting-edge solutions through its family of brands: t2ó, FiT, LeadGenios, LPF, GAIN, OnTop, Gestión de Medios, Xeerpa, FLY ME TO THE MOON, Crafted, and Rebel & Thorn. With a strong commitment to innovation and sustainability, t2ó ONE empowers and supports brands in achieving exceptional business results for more than 20 years. The group has a presence in Spain, Italy, Mexico, the U.S., Canada, Brazil, Ecuador, and Colombia.
